10 Minute Masterclass

Great leadership isn’t built on titles, it’s built on trust. In this episode of 10-Minute Masterclass, Trey Sheneman shares the most impactful leadership lesson he learned while working under Dave Ramsey at Ramsey...

AI isn't here to replace business leaders...it's here to make them better. In this episode of 10-Minute Masterclass, Trey Sheneman dives into how founders and operators can integrate AI into their operations to...

Persuasion isn’t about pressure—it’s about serving. In this episode of 10-Minute Masterclass, Trey Sheneman unpacks the three sales techniques that top-performing teams use to pull people in, not push them over the...

Great marketing doesn’t start with ads—it starts with an offer that’s too good to ignore. In this episode of 10-Minute Masterclass, Trey Sheneman dives deep into offer mapping, one of the most crucial parts of the...

Every leader faces failure, but the best ones embrace it as the cost of growth. In this episode of 10-Minute Masterclass, host Trey Sheneman kicks off a new leadership series with the greatest leadership lesson he...

Most businesses are great at setting goals but bad at hitting them. In this episode of 10-Minute Masterclass, Trey Sheneman breaks down the Single Framework that Solves 90% of Ops Problems: OKRs. It's a powerful...

People don’t buy products—they buy how those products make them feel–Conviction, Belonging, Humor, Hopefulness, Nostalgia.In this episode of 10-Minute Masterclass, Trey Sheneman dives into the psychology of effective...

Every business competes, whether they realize it or not. But many brands fail to analyze their competition correctly, limiting their growth potential. In this episode of 10-Minute Masterclass, host Trey Sheneman...

The words you use as a leader can build your team up or break them down. In this episode of 10-Minute Masterclass, Trey Sheneman unpacks the art of giving effective feedback—a critical skill for any business leader....

The difference between a chaotic business and a smooth-running machine? Reducing drag. In this episode of 10-Minute Masterclass, Trey Sheneman shares a real-world lesson from Chick-fil-A on how project management can...

Marketing to everyone is marketing to no one. Growth-focused businesses market to an audience of one. In this episode of 10-Minute Masterclass, Trey Sheneman breaks down how to create your Ideal Customer Profile...

If you don’t know where you’re going in business, any road will take you there. But what if you had a framework to guide you?In this episode of 10-Minute Masterclass, Trey Sheneman introduces The COMPASS Method, a...