Why This Show Exists

Season #1

Every business growth challenge comes down to solving problems in marketing, sales, operations, or leadership—the four core drivers of predictable business growth.

10-Minute Masterclass exists to deliver real-world, no-fluff business strategies that founders and business leaders can apply immediately. In this pilot episode, host Trey Sheneman shares his personal journey—from scaling marketing agencies to leading inside nine-figure brands—and why this podcast is built to serve entrepreneurs, operators, and business leaders looking to grow. If you’re building, this show is for you.

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Key Takeaways
- The four core drivers of business growth and why every problem ties back to them.
- How real-world experience, not theory, shaped this podcast.
- The goal of the show—quick, actionable lessons designed for busy founders and executives.
- Why business success is about learning, executing, and refining at every stage.
- The MC influence behind the show—expect direct, no-fluff insights (with the occasional hip-hop reference).

Timestamped Highlights
- [00:00] – Why business growth always comes from solving problems in marketing, sales, operations, or leadership.
- [01:30] – Trey's background—from scaling agencies to leading inside major brands.
- [03:00] – The inspiration behind 10-Minute Masterclass—real-world lessons, not theories.
- [04:15] – Who this podcast is for—builders at every stage, from early entrepreneurs to executives.
- [05:45] – What to expect: one weekly, high-density, 10-minute episode with actionable takeaways.
- [06:30] – The influence of Trey’s hip-hop background—expect an MC-style delivery.
- [07:15] – How to get involved—subscribe, share, and send in topic requests.

Call to Action
Want to work with Trey and his Team? Then go to Herald:
🔗 Herald – https://www.weareherald.co/

Want to connect with Trey for a follow up question? Find him on LinkedIn:
🔗 https://www.linkedin.com/in/treyshen/

Want to to learn Trey’s system for being a Fractional Growth Advisor and CMO? Grab the Training:
🔗 https://www.thecompassmethod.co/crashcourse

Connect with 10-Minute Masterclass
Instagram: https://www.instagram.com/10minmc/
Trey’s Instagram: https://www.instagram.com/trey_sheneman
Herald’s Instagram: https://www.instagram.com/herald_co