The COMPASS Method Overview

Season #1

If you don’t know where you’re going in business, any road will take you there. But what if you had a framework to guide you?

In this episode of 10-Minute Masterclass, Trey Sheneman introduces The COMPASS Method, a proven seven-step process for diagnosing and improving your marketing strategy. Built from real-world experience across startups and nine-figure brands, this method helps business owners create a clear, strategic path to predictable growth.

If you want to eliminate wasted marketing spend, tighten your positioning, and drive better business results, this episode is for you.

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Key Takeaways
- Why most businesses operate without a clear marketing roadmap—and why that’s a mistake.
- The COMPASS Method: a seven-step audit framework that reveals blind spots and opportunities.
- How to identify weaknesses in your messaging, targeting, and customer journey.
- The power of quarterly strategic planning to focus resources on what moves the needle.
- Why the biggest marketing breakthroughs come from refining strategy—not just execution.

Timestamped Highlights
- [00:00] – Why growth requires clarity, alignment, and direction in marketing.
- [01:30] – The origin of The COMPASS Method and how it transformed businesses.
- [03:00] – The seven steps of The COMPASS Method and how they build on each other.
- [04:15] – How to conduct a competitive set analysis to see where you stand.
- [05:00] – The importance of mapping your customer experience to eliminate friction.
- [05:45] – Promo: Ready for predictable growth? Learn more about The COMPASS Method—email Trey at [email protected].
- [06:00] – Why messaging and positioning should come from your market, not your mind.
- [07:15] – How to use a SWOT analysis to refine marketing execution.
- [08:30] – The quarterly strategic plan—turning insights into focused action.
- [09:00] – Why The COMPASS Method is the most valuable marketing exercise you can do.

Call to Action
Want to work with Trey and his Team? Then go to Herald:
🔗 Herald – https://www.weareherald.co/

Want to connect with Trey for a follow up question? Find him on LinkedIn:
🔗 https://www.linkedin.com/in/treyshen/

Want to to learn Trey’s system for being a Fractional Growth Advisor and CMO? Grab the Training:
🔗 https://www.thecompassmethod.co/crashcourse

Connect with 10-Minute Masterclass
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Herald’s Instagram: https://www.instagram.com/herald_co