What Chick-Fil-A Taught Me About Drag

Season #1

The difference between a chaotic business and a smooth-running machine? Reducing drag. 

In this episode of 10-Minute Masterclass, Trey Sheneman shares a real-world lesson from Chick-fil-A on how project management can make or break a business. Whether you're a solopreneur or scaling past $5M, optimizing workflow, efficiency, and team bandwidth is the key to unlocking growth. Trey breaks down the two T’s of project management—Technology and Team—and why hiring the right project manager can be a game-changer.

If your business constantly feels behind, it’s time to eliminate the bottlenecks.

Found value in this show? Don't forget to leave a review.

Key Takeaways
- Why drag is the hidden killer of business efficiency—and how to spot it.
- What Chick-fil-A’s operational systems teach us about project management.
- The two T’s of project management: Technology (tools) and Team (people).
- The best project management tools (ClickUp, Asana, Basecamp) and how to use them.
- When and why to hire a project manager—and how it can unlock scalable growth.

Timestamped Highlights
- [00:00] – What separates a chaotic business from a smooth-running machine? Reducing drag.
- [01:30] – How Trey ended up working inside Chick-fil-A stores—and what he learned.
- [03:00] – The hidden system behind Chick-fil-A’s speed and efficiency.
- [05:45] – Why every business needs structured project management—no matter the size.
- [06:30] – The best tools for project management and how to choose the right one.
- [07:15] – Why the right project manager can transform your business operations.
- [08:30] – How tracking workflow and reducing inefficiencies creates sustainable growth.
- [09:00] – The big takeaway: Efficiency isn’t accidental—build the right systems.

Call to Action
Want to work with Trey and his Team? Then go to Herald:
🔗 Herald – https://www.weareherald.co/

Want to connect with Trey for a follow up question? Find him on LinkedIn:
🔗 https://www.linkedin.com/in/treyshen/

Want to to learn Trey’s system for being a Fractional Growth Advisor and CMO? Grab the Training:
🔗 https://www.thecompassmethod.co/crashcourse

Connect with 10-Minute Masterclass
Instagram: https://www.instagram.com/10minmc/
Trey’s Instagram: https://www.instagram.com/trey_sheneman
Herald’s Instagram: https://www.instagram.com/herald_co