The Comp Set Is The Key To Game, Set, Match

Season #1

Every business competes, whether they realize it or not. But many brands fail to analyze their competition correctly, limiting their growth potential. In this episode of 10-Minute Masterclass, host Trey Sheneman breaks down the 5 P’s of Competitive Set Analysis—a framework for understanding both direct and indirect competition so you can position your brand to win.

Whether you're an early-stage founder or scaling a business, you can’t out-market what you don’t understand. Learn how to evaluate pricing, positioning, product, perception, and promise to identify your unique advantage and dominate your market.

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Key Takeaways
- Why competitive set analysis isn’t just about direct competitors
- How to identify indirect competitors stealing your customers' attention
- The 5 P’s of Competitive Analysis and why they matter
- How pricing and positioning shape customer perception
- Why the right promise can remove hesitation and increase sales

Timestamped Highlights
- [00:00] – Your competition may not be who you think it is.
- [01:00] – Direct vs. indirect competition: understanding the difference.
- [02:30] – The 5 P’s of Competitive Set Analysis: Pricing, Positioning, Product, Perception, and Promise.
- [04:00] – How pricing strategy impacts brand perception and market position.
- [06:00] – Positioning examples: How Tesla and Toyota differentiate.
- [07:00] – Commercial Break: What is the COMPASS Method, and how can it help your business grow?
-[08:00] – Perception is reality: What customers believe about your brand matters.
- [09:30] – Final takeaway: Find your competitive edge and own it.

Want to work with Trey and his Team? Then go to Herald:
🔗 Herald – https://www.weareherald.co/

Want to connect with Trey for a follow up question? Find him on LinkedIn:
🔗 https://www.linkedin.com/in/treyshen/

Are you ready for predictable growth in your business? Check out the COMPASS:
🔗 https://www.weareherald.co/compass

Want to to learn Trey’s system for being a Fractional Growth Advisor and CMO? Grab the Training:
🔗 https://www.thecompassmethod.co/crashcourse

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