10 Minute Masterclass

People don’t buy products—they buy how those products make them feel–Conviction, Belonging, Humor, Hopefulness, Nostalgia.In this episode of 10-Minute Masterclass, Trey Sheneman dives into the psychology of effective...

Every business competes, whether they realize it or not. But many brands fail to analyze their competition correctly, limiting their growth potential. In this episode of 10-Minute Masterclass, host Trey Sheneman...

The words you use as a leader can build your team up or break them down. In this episode of 10-Minute Masterclass, Trey Sheneman unpacks the art of giving effective feedback—a critical skill for any business leader....

The difference between a chaotic business and a smooth-running machine? Reducing drag. In this episode of 10-Minute Masterclass, Trey Sheneman shares a real-world lesson from Chick-fil-A on how project management can...

Marketing to everyone is marketing to no one. Growth-focused businesses market to an audience of one. In this episode of 10-Minute Masterclass, Trey Sheneman breaks down how to create your Ideal Customer Profile...

If you don’t know where you’re going in business, any road will take you there. But what if you had a framework to guide you?In this episode of 10-Minute Masterclass, Trey Sheneman introduces The COMPASS Method, a...

Every business growth challenge comes down to solving problems in marketing, sales, operations, or leadership—the four core drivers of predictable business growth. 10-Minute Masterclass exists to deliver real-world,...

10 Minute Masterclass = Timeless business principles.This is Trey Sheneman giving everything of himself to this community.  As Host and Lead Emcee here’s what he'll deliver: - Bite-sized lessons. - No Fluff.  - Bold...