The COMPASS Method Overview 
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Episode Description

If you don’t know where you’re going in business, any road will take you there. But what if you had a framework to guide you?

In this episode of 10-Minute Masterclass, Trey Sheneman introduces The COMPASS Method, a proven seven-step process for diagnosing and improving your marketing strategy. Built from real-world experience across startups and nine-figure brands, this method helps business owners create a clear, strategic path to predictable growth.

If you want to eliminate wasted marketing spend, tighten your positioning, and drive better business results, this episode is for you.

Key Takeaways

• Why most businesses operate without a clear marketing roadmap—and why that’s a mistake.
• The COMPASS Method: a seven-step audit framework that reveals blind spots and opportunities.
• How to identify weaknesses in your messaging, targeting, and customer journey.
• The power of quarterly strategic planning to focus resources on what moves the needle.
• Why the biggest marketing breakthroughs come from refining strategy—not just execution.

Timestamped Highlights

• [00:00] – Why growth requires clarity, alignment, and direction in marketing.
• [01:30] – The origin of the COMPASS Method and how it transformed businesses.
• [03:00] – The seven steps of the COMPASS Method and how they build on each other.
• [04:15] – How to conduct a competitive set analysis to see where you stand.
• [05:45] – The importance of mapping your customer experience to eliminate friction.
• [06:30] – Why messaging and positioning should come from your market, not your mind.
• [07:15] – How to use a SWOT analysis to refine marketing execution.
• [08:30] – The quarterly strategic plan—turning insights into focused action.
• [09:00] – Why the COMPASS Method is the most valuable marketing exercise you can do.

Call to Action

Want to work with Trey and his Team? Then go to Herald:
🔗 Herald – weareherald.co

Want to connect with Trey for a follow up question? Find him on LinkedIn:
🔗 Trey's LinkedIn

Want to to learn Trey’s system for being a Fractional Growth Advisor and CMO? Grab the Training:
​​🔗The COMPASS Method Crash Course

Connect with 10-Minute Masterclass

• Instagram: @10minmc
• YouTube: @10minmc
• LinkedIn: Trey Sheneman | 10-Minute Masterclass
• Trey’s Instagram: @trey_sheneman

Herald’s Instagram: @herald_co