Show Notes

The Comp Set Is The Key To Game, Set, Match

marketing Mar 04, 2025

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Every business competes, whether they realize it or not. But many brands fail to analyze their competition correctly, limiting their growth potential. In this episode of 10-Minute Masterclass, host Trey Sheneman breaks down the 5 P’s of Competitive Set Analysis—a framework for understanding both direct and indirect competition so you can position your brand to win.

Whether you're an early-stage founder or scaling a business, you can’t out-market what you don’t understand. Learn how to evaluate pricing, positioning, product, perception, and promise to identify your unique advantage and dominate your market.

Key Takeaways

Why competitive set analysis isn’t just about direct competitors
How to identify indirect competitors stealing your customers' attention
The 5 P’s of Competitive Analysis and why they matter
How pricing and positioning shape customer perception
Why the right promise can remove hesitation and increase sales

Timestamped Highlights

[00:00] – Your competition may not be who you think it is.
[01:00] – Direct vs. indirect competition: understanding the difference.
[02:30] – The 5 P’s of Competitive Set Analysis: Pricing, Positioning, Product, Perception, and Promise.
[04:00] – How pricing strategy impacts brand perception and market position.
[06:00] – Positioning examples: How Tesla and Toyota differentiate.
[07:00] – Commercial Break: What is the COMPASS Method, and how can it help your business grow?
[08:00] – Perception is reality: What customers believe about your brand matters.
[09:30] – Final takeaway: Find your competitive edge and own it.